We will NOT use any cloaking techniques, doorway or gateway pages, or supply any kind of wrong or altered information or data to any search engine.

We will NOT use any form of automated optimization tools at any point in time. All optimization techniques and processes at Sify shall always be done manually, and fully executed by our senior SEO's.

We will NOT use automated submission tools of any kind. All our search engine submissions and processes will be done exclusively on a manual basis and at all times.

Sify will never charge fees to its clients for SEM services not rendered, or services that are of no value to our clients.

Sify will never intentionally violate any copyright laws nor will we knowingly infringe on any trademark or brand name.

Sify will NOT accept new clients in competition with any of its current client's optimization contracts, if they happen to fall in the same industry category, or if we feel the two companies are in direct competition with each other. An exception to this would be two clients that operate mainly local businesses and are situated in two very distinct and remote parts of the same country, and if those two similar businesses don't compete with each other. This even extends as far as the keywords or keyword phrases that their individual SEM contracts are specifically targeting, and during the whole length of the SEM contract. The keywords or key phrases covered by exclusivity must be agreed upon with Sify before we begin any SEM work, and must be chosen in advantage of the site we are about to optimize.

None of our representatives or sales people will present unreasonable claims to clients or their inquiries, nor will they make promises that cannot be delivered. This covers present and future search rankings or positioning in any search engine.

We will NEVER guarantee, either verbally or in writing first-page or first position results for any of our clients. It is impossible for any SEM firm to guarantee first-page positioning for the simple reason that no SEM firm controls the search engines, and because search engines constantly change and modify their search algorithms.

Without exception, all Sify clients are all treated equally and fairly at all times. We will NOT treat anybody differently. All clients will be dealt with in the same fashion, independently of their size, their geographic location or their industry.

We will always cooperate fully and in the most professional manner, to the best of our abilities with any of our client's programmers, webmasters, content suppliers, writers, graphic artists or in-house developers.

Sify will always make the best efforts at all times in providing the best quality, the most relevant search engine placements and the highest standards of SEM maintenance contracts on the Web.

All Sify representatives and salespeople will always make the best efforts in providing the most complete and in-depth reliable information to all inquiries or requests for information's (RFI's) it gets.