Search engine marketing is a means of web site promotion that reverses traditional marketing methods. With traditional marketing, you would target your promotion to reach as much of your potential market or audience as possible. Search engine marketing is the opposite. It attempts to capture an audience who is already looking for your product or service by achieving a high ranking in major search engines. This often means a very high return on your investment.

Once a site has been optimized and submitted to the search engines, it can take minimum 6 weeks for the search engine spiders to visit your site. All SEs have their own timetable for re-indexing their database, so you could be waiting up to 3 months or more for all your newly optimized listings to appear. Some engines are much quicker than others. For example, Google usually re-indexes at the end of each month. You should expect to see improvements in traffic within 6-8 weeks, though we always try to make clients aware of the delays caused by problematic search engines.

We draw up a list of possible search phrases after extensive discussion / brainstorming with clients. These are then whittled down by using specialist tools to determine which phrases are actually being searched for. We then choose keywords or phrases that most accurately target the content of a site and optimize the web pages accordingly.

A software program that "crawls" the Web, searching and indexing Web pages to create a database that can be easily searched by a search engine.

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